Ad Campaigns

Case Study

Client: VK Kitchen, Melbourne

Overview:

VK Kitchen Tiffin Service is a home-style Indian meal delivery business based in Melbourne, serving fresh, healthy tiffin meals to students, professionals, and families. With an ambition to scale quickly and reach more local customers online, VK Kitchen partnered with 66 Designs to run a performance-driven Meta (Facebook) Ad campaign focused on lead generation.

Goal

To drive consistent weekly inquiries and grow VK Kitchen’s customer base through a hyper-targeted Meta Ad strategy, while keeping the ad spend low and ROI high.

Challenges

  • Low digital visibility in a competitive local food delivery market.

  • Limited budget for advertising and no prior experience with paid campaigns.

  • No online ordering system — leads had to convert via WhatsApp or direct calls.

  • Need for fast traction in a short time to match increasing food prep capacity.

Solutions

  • Developed a high-converting Meta Ad campaign targeting nearby Clyde suburbs with interest in Indian food, tiffin services, and healthy meal plans.

  • Designed scroll-stopping creative assets, including images of fresh tiffins, customer reviews, and daily meal combos.

  • Crafted compelling ad copy with strong hooks like “Home-style Indian Meals Delivered Fresh Daily” and “Tiffin Plans Starting from $60/week.”

  • Optimized the lead journey by integrating a WhatsApp click-to-message CTA, making it easy for prospects to inquire instantly.

  • Set up basic tracking to monitor performance and retarget interested users.

Execution

  • Launched the campaign with two audience segments: Indian expats/students and working professionals aged 22–50.

  • A/B tested creatives and copy variations over weekly window to identify top performers.

  • Adjusted campaign timing to align with meal-planning behavior (weekends and early weekdays).

  • Responded to incoming leads manually via WhatsApp while capturing customer interest in an internal database.

  • Provided VK Kitchen with weekly reports and strategy tweaks to maximize performance.

Results

Generated leads per week consistently within the a month. in Limited Budget

Increased brand awareness across Melbourne’s Indian community through shares and post engagement.

Laid the groundwork for long-term digital growth with retargeting audiences and campaign learnings.

Glimpse

U&i Shuffle 4 - Syiree International - Amit Kanade
U&i Shuffle 4 - Syiree International - Amit Kanade
U&i Shuffle 4 - Syiree International - Amit Kanade
U&i Shuffle1 - Syiree International Amit Kanade
U&i Shuffle1 - Syiree International Amit Kanade

“The quality and creativity of the work were impressive. 66 Designs completed the project as we wanted to hit the target timeline.”

Client Name

Business Owner, VK Kitchen