Rebranding & Photography
Case Study
Client: VK Kitchen Melbourne
Overview:
VK Kitchen is a modern, premium tiffin service brand based in Melbourne, offering indian cusine tiffin service food delivery. As a growing business in a highly competitive space, VK Kitchen approached 66 Designs to elevate their brand identity, digital presence and strategy.
Goal
To establish VK Kitchen as a trusted, high-end kitchen brand in Melbourne by enhancing their brand image through strategic rebranding.
Challenges
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Outdated branding that didn’t reflect the premium service of their work.
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No digital presence or online portfolio to showcase their craftsmanship.
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Low brand visibility in a saturated local market.
Solutions
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Rebranded VK Kitchen tiffin service brand identity including a new logo, brand color palette, and typography.
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Created a branded visual identity, including logo, color palette, and food imagery, to reflect freshness, simplicity, and trust.
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Produced branded photography and short videos for digital platforms to build trust and show real-time project transformations.
Execution
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Conducted a deep-dive brand discovery session with the VK Kitchen Tiffin Service team to understand their core values and customer persona.
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Delivered a full branding suite including mood boards, brand guidelines, and launch graphics.
Results
Increment in saturated market of food Service with impactful brand image
Visual impact on social media through branding digitaly
Rebranding for Digital Transformation for growth
Glimpse
“The quality and creativity of the product they provided were impressive. Syiree International completed the project that the consumers liked. The client was overall satisfied with the project’s outcome.”