Rebranding
Case Study
Client: Perk Coffee, Singapore
Overview:
Perk Coffee is a specialty coffee brand based in Singapore, offering ethically sourced, freshly roasted coffee delivered directly to consumers. As the brand prepared for a market relaunch, they partnered with 66 Designs to build a strong visual identity that captured their quality, modern ethos, and conscious values — from packaging to online presence.
Goal
To craft a bold, premium, and relatable brand identity that differentiates Perk Coffee in Singapore’s competitive specialty coffee market and creates a memorable experience across packaging, digital, and retail touchpoints.
Challenges
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Existing visuals lacked consistency and emotional resonance with the brand’s target audience.
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Needed to stand out among an influx of new artisanal and D2C coffee brands.
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Required branding that appealed to both coffee connoisseurs and casual lifestyle buyers.
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Limited time to launch ahead of a product release and social media campaign rollout.
Solutions
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Developed a complete brand identity system including logo, color palette, typography, packaging design, and visual guidelines.
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Created a brand story and messaging framework that balanced premium quality with approachability and sustainability.
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Designed packaging layouts for pouches, boxes, and subscription kits with clear, clean visuals and flavor-forward design.
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Delivered branded assets for digital use including social media templates, iconography, and motion-ready assets.
Execution
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Conducted competitor analysis and audience profiling to position Perk Coffee uniquely in the Singapore market.
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Delivered three distinct brand concepts; refined the final version in close collaboration with the client.
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Designed product labels and outer packaging to be shelf-ready, scalable, and eco-conscious in presentation.
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Developed brand guide documentation to ensure consistency across platforms and future marketing materials.
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Collaborated with printers and fulfillment teams to ensure packaging output met quality and design expectations.
Results
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Growth in subscription sign-ups in the first two months post-branding.
Received positive feedback from existing customers and retail partners for the new look and feel.
Increased brand recognition across Singapore through cohesive social media presence and bold packaging.
Glimpse
“Deepak is an amazing and very talented designer. He is quick to respond to questions and will do whatever it takes to make a client happy. I will definitely requet to work with Deepak again. Great job Deepak! and lastly. highly recommend Awesome Fast Work, using him for any design project.”