Rebranding
Case Study
Client: Autos, Singapore
Overview:
Autos is a CAD (Computer-Aided Design) services company based in Singapore, delivering advanced design, drafting, and engineering solutions for architecture, construction, and manufacturing industries. As a growing B2B technical firm, Autos approached 66 Designs to build a powerful brand identity that would elevate their presence, reflect their precision-driven work, and help them appeal to both local and international clients.
Goal
To create a modern, professional brand identity for Autos that communicates technical expertise, trust, and innovation — and positions the company as a leading CAD solutions provider in Southeast Asia.
Challenges
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Autos had no formal branding in place, which made it difficult to build credibility with high-end corporate clients.
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As a highly technical service, they needed a brand that felt precise, structured, and minimal — without being cold or generic.
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Required a flexible visual identity that could scale across digital platforms, client proposals, pitch decks, and technical documentation.
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Tight timeline for delivery to support an upcoming international trade event.
Solutions
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Developed a complete brand identity system including a custom logomark inspired by precision and geometry, paired with a bold yet clean wordmark.
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Built a visual language using a cool-toned palette, grid-based layouts, and a modular icon system that reflected CAD software aesthetics.
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Designed corporate stationery, pitch deck templates, email signatures, and document headers to maintain consistency in client communications.
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Created a short brand style guide for internal use and vendor collaborations.
Execution
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Conducted a branding discovery workshop with the Autos team to understand their target industries, competitors, and positioning.
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Explored brand directions inspired by digital architecture, engineering schematics, and software UX elements.
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Delivered multiple logo variations, refined into a final mark with strong technical precision and memorability.
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Applied branding to marketing collateral including business cards, client-facing PDFs, and social banners.
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Ensured all designs were adaptable for both screen and print environments.
Results
Autos successfully launched their new branding ahead of the industry expo, receiving positive feedback from corporate prospects and peers.
Established a future-ready brand foundation that reflects the innovation and structure at the core of their CAD services.
Positioned Autos to expand its operations and partnerships across Singapore and Southeast Asia.
Glimpse
“The quality and creativity of the product they provided were impressive. Syiree International completed the project that the consumers liked. The client was overall satisfied with the project’s outcome.”