Print Collateral
Case Study
Client: AG Homes, Melbourne
Overview:
AG Homes is a Melbourne-based renovation company specializing in home improvements, kitchen remodels, and bathroom renovations. As a growing local business aiming to build trust and expand its reach in residential areas, AG Homes partnered with 66 Designs to create impactful print collateral – including flyers, business cards, and magnet designs – to support their on-ground marketing and client acquisition.
Goal
To design high-quality, visually compelling print materials that reflect the professionalism of AG Homes and help drive awareness, referrals, and inquiries through offline marketing channels.
Challenges
-
AG Homes had no existing brand guidelines or professional marketing materials.
-
The local renovation market was saturated, making it difficult to stand out with generic flyers or outdated templates.
-
Need for cohesive design across different formats (flyers, magnets, cards) while keeping costs low and turnaround quick.
-
Ensuring the materials effectively communicated key services and credibility in limited space.
Solutions
-
Created a clean, consistent print design system across all materials using a modern, professional visual identity.
-
Designed double-sided flyers highlighting services, recent projects, and contact details with strong calls to action.
-
Produced custom-shaped magnet designs tailored for placement on refrigerators, toolboxes, and letterboxes — ideal for service recall.
-
Delivered premium business card layouts with embossed logos and contact info for client meetings and quotes.
-
Focused on strong headlines, trust symbols (licensed, insured, local), and service images to boost response rate.
Execution
-
Conducted a discovery session with AG Homes to understand their core services and local audience.
-
Created 3 concept directions for print – from minimal,simple to bold and local – and refined based on feedback.
-
Chose easy-to-read fonts, high-contrast layouts, and strategically placed callouts to drive attention and calls.
-
Worked with AG Homes’ preferred printer to ensure materials met budget, print specs, and timelines.
-
Delivered final designs in print-ready formats with bleed margins, crop marks, and CMYK color profiles.
Results
Flyers and magnets distributed in their key Melbourne service areas.
Improved AG Homes overall brand consistency and local visibility in a competitive renovation market.
Business cards were used in on-site consultations, helping establish trust and leave a lasting impression.
Glimpse
Magnet Design
Business Card design
Flyer design
I’m very happy with the quick response from the team. I was looking for the quick design for the print work and 66 designs was very prompt with the team.